The Joy of Bocce Weekly
In This Issue: Vol. X, Issue 28 - September 15, 2011 
•   Notes from the publisher
•   Bocce product of the week
•   Fourth Edition Released Today
•   The Bocce Caddy
•   Tournament update
Notes from the publisher
The weekly Ezine for bocce aficionados everywhere
Volume 10, Issue #28 - September 15, 2011
Publisher: Mario Pagnoni Copyright 2011
76 Emsley Terrace, Methuen, MA 01844
http://www.joyofbocce.com (vm 800-211-1202 ext 4949)

Hello again faithful readers,

This is a Special Ezine Edition announcing the release of the Joy of Bocce's 4th edition.

Today (September 15, 2011) is the official release date for the book and it will quickly begin showing up in bookstores and gift shops. With Mountain Lion, Inc. and The Cardinal Publishers Group promoting the title, I hope its reach extends to a larger audience than ever.

Details and ordering information below.

Stay close and always be up front,
Mario Pagnoni (The Bocce Guy)

Note: Please add joyofbocce@topica.email-publisher.com to your whitelist or address book in your e-mail program, so that you have no trouble receiving future issues!

Also, click "Confirm" at the end of this ezine to further ensure consistent delivery.

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Fourth Edition Released Today
{Publisher's comments in brackets}

JOY OF BOCCE 4TH EDITION HITS BOOKSTORES TODAY - 9/15/11

The Joy of Bocce's 4th edition is published by Mountain Lion Inc. and will be released September 15th.

A little background...

The first edition of The Joy of Bocce was with Masters Press, an outfit that would take a chance on a title that might be a tad outside of the mainstream. It was published in 1995 and stayed in print until Masters Press got swallowed up by a larger outfit which in turn got devoured by an even larger publisher. This tends to go on until the Big Dog publisher sees no future in promoting a title that isn't likely to result in a significant volume of sales.

That's when I began searching for a new publisher. It's a task that I didn't relish as I have played that game many times before. In the end I kept the book in print by locating a short-run printer who would create a few hundred books for me at a time.

This was great for a while because I was the only guy in the USA who had a bocce instructional book for sale. I listed it on Amazon.com and on my website and really cornered the market for about a year and a half.

Eventually I began researching print on demand publishers like AuthorHouse. These guys will print whatever you send them and their services are pretty much a la carte. You want editing, you pay. You want marketing, you pay.

I made a deal for the Joy of Bocce 2nd edition, adding a lot of info that had previously appeared in my weekly newsletters. This expanded the scope of the book and lead my friends to say "Leave it to you to write a book this thick on bocce!"

That edition did OK and sold pretty well for a number of years. It had hundreds of photos, mostly sent to me from readers around the country who took them with first generation digital cameras. They reproduced perfectly on the web, but were of low resolution for print.

I realized that the book needed to be refined and streamlined to be made more accessible to the average person. It needed a great cover image and it needed to be shorter and most of all it needed high resolution images. It begged for photos of young people playing and people of varying ethnicities.

I believe we accomplished all of these goals with the Joy of Bocce 3rd edition. But still, it was with a self-publishing outfit. Any marketing would have to be done by yours truly. Other drawbacks...

The book might be in bookstores, but more likely it would appear on the store's computer search and would have to be ordered there. Result - fewer sales and not many impulse sales.

Bookstores are reluctant and in some cases just won't offer a book signing if the book doesn't have a legitimate publisher.

When I held the third edition in my hands I knew that it was good and should stay in print for quite a while. I sent a copy to John Monteleone who was the book packager for a book I wrote on Softball many years ago. The book stayed in print for many years, moving from publisher to publisher and sold pretty well. John liked the bocce book and asked me to send one to his distributor, The Cardinal Publishing Group. They liked it too. So, I got a contract with Mountain Lion Inc. with distribution with Cardinal. They printed the book on fine, white paper which helps the photos stand out a bit more than they do on the 3rd edition. Otherwise, the 4th edition is almost identical to the 3rd (the USBF Open Rules were revised and reprinted with permission).

The new book has a retail price of $15 as opposed to the $18.45 price tage on the 3rd.

So, in a couple days you should find it in bookstores. You can also order it from my website by clicking the image above.

Hopefully, this will be an important step for the growth of bocce. Time will tell.

Using stickers to color code a bocce event...

Bocce product of the week
Bocce Court Maintenance Tools

I’ve seen all kinds of home-made court maintenance brushes and scrapers. Two things have always struck me about them. 1 – they look like they are home-made and 2 – they tend to be HEAVY.

7' Drag Brush

Manufactured by Lee Tennis (makers of the Har-Tru surface material), this court maintenance tool created for tennis courts works exceptionally well for bocce courts. The 7-foot drag brush is light-weight and, even if you have a 13- or 14-foot wide court, you can smooth it over with just two passes. This is quick enough to do between games without keeping players waiting very long.

Bristles are 4 ˝ inches of synthetic fibers and the strong but light-weight frame is aluminum. Retails for $189.95 plus shipping.

Lute/scarifier

This strangely named 30” wide device is actually two implements in one. It is an all-aluminum combination tool for scarifying, leveling, and removing loose court material.

Strong and sturdy, the tool is light enough to handle with ease and is excellent for spreading new material during top-dressing. The concave shape of the 30” wide blade allows the tool to “float” along the surface without digging in. Use the serrated edge to scrape material from high spots, then flip the tool over to rake and smooth that spot and drag the loose material to fill in a lower point. Retails for $69.95 plus shipping.

Besides a heavy roller, the lute/scarifier and 7-foot drag brush should be all the maintenance tools a bocce court owner needs.

Click to go to merchandise order...then scroll down to bottom of page.

The Bocce Caddy
Bocce aficionado Michael Delucchi is bringing a great new product to market. The Bocce Caddy can help those of us with bad backs to effortlessly pick up bocce balls. Lightweight yet durable, it can pick up two bocce balls at once.

Click the photo to learn more...

Check out photos and my evaluation of the Bocce Caddy...

Tournament update
{chronological order}

WHY ISN'T YOUR TOURNEY LISTED HERE?

Don't let the West Coast players hog all the space!

SEND INFO - WE'LL POST - NO CHARGE - SEND ME A PDF (File for me to post).

Please - anyone running a tournament - do me a favor - put a notice near your tourney bracket board informing players that they can go to http://www.joyofbocce.com and "opt in" for my FREE Ezine on bocce. Click the logo to the right to opt in if you do not already receive this ezine every Monday.

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Please consider designating someone as "official event photographer" and directing that person to send snapshots for us to reproduce as photos of the week. Our readers love seeing bocce action from around the continent.

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September 17, 2011 - California - IAC Stockton. RAFFA - 2 PLAYERS. Contact Roy Ramacciotti @ 209-369-2389.

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September 17 - 18, 2011 - Vermont - Burlington - Oakledge Park. Burlington Bocce Championship (singles), September 18 (doubles). Contact Zander Ponzo at 802-658-0240, or zponzo@uvm.edu.

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September 18, 2011 - California -PIASC San Mateo. OPEN - 4 PLAYERS, at least 1 woman. Contact John Bernat @ 650-341-4045.

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September 24, 2011 - California - IACC South City. RAFFA 3 PLAYERS - Italian American Games - Contact Alessandro Bettucchi @ 650-697-7202.

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September 24, 2011 - The 4th Annual Upper Cape Bocce Festival held on the grounds of Falmouth Academy in Falmouth, MA - 11:30 AM - 3:30 PM. This fun event will benefit the Samaritans on Cape Cod and the Islands. The games will be played on "informal" grass courts marked with flags. A free lunch will be provided to participants and there will be a cash bar. For additional information contact the Samaritans Office at 508-548-7999 or ccsamaritans@verizon .net

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October 1, 2011 - California - IACC South City. VOLO 2 PLAYERS. Conat A. Bettucchi @ 650-697-7202.

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October 7-9, 2011 - Ohio - Struthers. St. Anthony Society 4 on 4. Contact Nick @ 330-720-6358.

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October 8, 2011 - California - IBS Sutter Creek. OPEN - 2 MEN - 2 WOMEN PLAYERS. Contact Rick Wagstaff @ 209-296-6151.

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October 9 - 16, 2011. Brazil - 2011 World Club Championships. Palazzo di Bocce will represent the USA and Toronto 777 Bocce Club will represent Canada.

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October 15, 2011 - California - Marin San Rafael. OPEN - 4 PLAYERS. Contact Diane Pelligrini @ 415-485-5583.

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October 29, 2011 - California - Campo di Bocce of Los Gatos. RAFFA 2 PLAYERS (Play 3 Balls Each). Contact Ben Musolf @ 408-857-0074 or Ben@CampodiBocce.com .

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November 5, 2011 - California - Waterloo Stockton. OPEN - 4 PLAYERS. Contact David Canclini @ 209-957-3314.

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November 25-27, 2011. Ohio - Struthers. St. Anthony Society 3 on 3. Contact Nick @ 330-720-6358.

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December 3, 2011 - California - IAC Stockton. OPEN - 2 MEN 2 WOMEN PLAYERS. Contact Ron Jacobs @ 209-957-1223.

Joy of bocce t-shirts, mugs, buttons, magnets, etc.

Merchandise still available at joyofbocce.com

Check out the first-rate equipment we offer. The finest measuring devices for bocce (made in UK by Prohawk for lawn bowling, petanque, and bocce) - the finest bocce balls in the world (made in Italy by Perfetta) and the number one selling instructional book on bocce in America - Check them out.
 Check out the merchandise